The type of company or business you own will determine the special press release packages price that you are awarded. I mean, when you are just a small company, you will not need to have so many press releases. Maybe all you would need is just short summary usually referred to as standard press releases. There will be no much to say about your business.
Unlike the business that has so much to offer, they will need large releases and they will even need to have many of such. Still the press releases will be described as special. It will work to ensure that they meet what they need to have. They will just be useful to this type of company and may not apply to smaller ones.
What is common is that at the end of the day, these releases usually help the company add unto what they are already enjoying. It is so nice to realize that all over a sudden you are having more visitors and people just want to deal with you. They like what you have to offer.
In order that you are not disappointed, try to have the right content writing company do the work for you. They are waiting for you to call on them and they will be more than glad to have your orders. They have helped so many others.